Paper Planes
Paper Planes, a Roc Nation-owned brand, blends streetwear with luxury through a strong cultural identity. I collaborated with the team to create visual content that aligned with that vision, focusing on storytelling rooted in New York.
Across multiple shoots and campaigns, I led production, photography, and video, crafting visuals that captured the brand’s tone, energy, and message. From campaign moments to behind-the-scenes content, the work was designed to feel authentic, elevated, and connected to the Paper Planes audience.
What I Did
Producer
Director of Photography
Editor
Producer
Director of Photography
Editor
Featured Content
Campaign Promo
BTS Montage
Paper Planes X Super Rare
For this project, I played a key role in shaping the visual direction of the collaboration between Paper Planes and Super Rare. As Director of Photography and Editor, I helped build a campaign that leaned into a gritty, 90s New York aesthetic, reflecting the identity of both brands.
Shot on location in my neighborhood, the work pulled from real environments, including the Hit the Deck boxing gym, to bring authenticity to the visuals. Featuring John “The Machine” Vallejo, the campaign reinforced the brand’s mantra, “Greatness is a Process,” and contributed to a strong launch with a rapid sell-out of the collection.
Summer Promo
Summer Promo
B.T.S Summer Promo shoot
BTS
Summer Campaign
For the Paper Planes summer campaign, I worked on a two-day shoot at Jack Studio in NYC, capturing video content alongside the photography production across multiple setups.
My focus was on creating dynamic video assets that complemented the campaign, including social content and behind-the-scenes coverage. The final deliverables included a full social cut and BTS footage, supporting the overall rollout of the campaign.
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