Ebis Hernandez

Foot Action partnered with Fourth of November to launch a special event introducing their latest denim release.

They invited local NYC artists to customize a pair of jeans, using them as a canvas to express their individual style.

I documented the process by creating a series of six videos, each highlighting a different artist and their creative approach. From concept to final execution, I handled the full production, shooting, directing, interviewing, and editing each piece.

The final pieces were used to promote the event and highlight the artists behind the work.